How would I apply this idea to my blog? Who is my ideal reader?
Yesterday on Twitter, I saw an actor post this:
“An acting ‘career’ is basically treading water in the middle of the ocean hoping a ship will come by before you run out of energy and just die. I’m not even mad. It just is what it is.”
That’s the guy. It’s somebody who has worked hard to forge a career the usual way, perhaps had some success, but is starting to run out of energy.
If I were writing this blog in order to make a living (which I am not), then I would start adjusting my approach to seek out more people like him. I might reach out to him to suggest a particular blog post he might like, and if he was interested, then I might ask if he knew others who were experiencing similar frustration. And that would affect what I was offering (consultation? class? book? newsletter? Facebook or Discord group? personal assistance?), what income stream might be best, and so forth.
If, on the other hand, I wanted to focus on, say, undergraduate theatre majors who were feeling ambivalent about the whole New York thing, all of those aspects would be different, right? Maybe I would reach out to theatre educators in liberal arts universities to offer a workshop for their students. Getting an undergraduate to buy a book might not be effective, but maybe offering some free YouTube videos along with an offer to serve as a coach might be worth exploring. Or maybe I’d make my income from the universities themselves, who might pay me to offer workshops for graduating seniors and buy (discounted) copies of my book to distribute to their students.
Everything would be adjusted depending on my choice of Customer Segment.
But if you don’t know who that is–if you’re just doing plays for the faceless “General Public”–then you have no way of focusing your limited resources. You’re reduced to putting up posters and buying newspaper ads.
And how’s that working for you?