As I mentioned when I began this blog, the ideas I write about here may eventually wind up in a book. With that in mind, that blog has served its purpose for me: I’ve begun to lay out the main ideas that I’ll develop. At this point, I am dealing with some exciting but demanding…
Day: May 12, 2022
pains and gains
Understanding your chosen audience involves understanding the “pains” and “gains” that you can address with your shows. Youe Value Proposition comes from that.