As I mentioned when I began this blog, the ideas I write about here may eventually wind up in a book. With that in mind, that blog has served its purpose for me: I’ve begun to lay out the main ideas that I’ll develop. At this point, I am dealing with some exciting but demanding…
If you’ve just recently discovered Theatre Inspiration: welcome! I hope what I’m writing will be useful to you. Unlike most blogs, in which each post stands alone, Theatre Inspiration is more linear and inter-connected, so it can be helpful to understand the ideas that have already been discussed in order to fully appreciate the new…
Understanding your chosen audience involves understanding the “pains” and “gains” that you can address with your shows. Youe Value Proposition comes from that.
What “jobs” does theater help your audience members with?
Now that you’ve considered your Customer Segment, what are you going to do for them? That’s called your Value Proposition.
Let me give one more example of how other elements of your business model flow from your decision as to who you are serving. Let’s say you decide that you want to focus on serving people in your community who are in the 20s and 30s and have children. So far, so good, but still…
How would I apply this idea to my blog? Who is my ideal reader? Yesterday on Twitter, I saw an actor post this: “An acting ‘career’ is basically treading water in the middle of the ocean hoping a ship will come by before you run out of energy and just die. I’m not even mad….
Is everything a battle for market share?
The first and most important question to ask yourself is: who are my most important customers? In other words, what are the characteristics of the people I want to make up my audience?
It’s time to dive in: how is your company going to make enough money to support you? By planning using the business model canvas, you can increase your chances.